Have you ever gone to a movie on release weekend due to the fact the trailers and promotions made it sound so appealing that you just couldn't wait for the reviews, only to be disappointed to discover that the all hype was just a hoax and the film was a actual dog?
The identical factor can occur when it comes to marketing and advertising your enterprise. A promotional opportunity, like an event or expo, could possibly be presented in a way that makes it almost irresistible and only immediately after you have shelled out a variety of hundred (or thousand) dollars and precious hours of preparation do you realize that you've fallen prey to yet another hype-hoax.
Here are some things to maintain in mind when trying to decide if an exhibiting chance is truly a good fit for your small business and regardless of whether or not it will ultimately be worth the cost of admission.
- Who will the event draw? Is the event primarily geared towards your target audience or a specific segment of your target audience?
An event geared towards gardening enthusiasts may not be the finest location to exhibit if you are a personal computer repair specialist. In spite of the reality that quite a few of the attendees almost certainly own a computer, they will not be in a technologies mindset at the event and so you are not likely to get a valuable return on your vendor investment.
- How quite a few people are likely to attend? Is it a neighborhood event likely to attract a couple of hundred folks or a regional one that will bring thousands? It is essential to look at what you hope to accomplish by exhibiting, in conjunction with the size of your company. How a lot new enterprise do you want or can you manage successfully?
If your pc repair staff consists of only you, exhibiting at an event that draws thousands, might cause you to be overwhelmed with new home business opportunities and unable to respond to them successfully thus creating a poor impression of your business enterprise in the minds of those new prospects -precisely the opposite of your intention. But suppose you are ready to expand from just you to a staff of ten technicians, then such an event might be the perfect fit.
- What will it cost? Price includes far far more than registration fees. Will you will need to buy display materials, unique signage or extra product stock? How a number of hours will be spent planning and gathering these points? Don't forget to contain set up, break down and travel time and expense? Will hotel and airfare be a factor?
Right after thinking about all of the above - plus whatever else comes to mind once you start off asking your self these varieties of questions - you may just come to the conclusion that your best bet is to attend as a visitor with a pocket full of enterprise cards.
Whether you are a vendor or a visitor, expos offer an fantastic opportunity to expand your organization. But regardless of which side of the booth you are standing on, you'll want to make the most of your expo knowledge, and preparing coupled with important thinking is the preferred path to a superior decision for your business enterprise.
